Design management Essay Example | Topics and Well Written Essays - 1000 words

Design management - Essay Example We, as a team, wanted to focus on environment issues through our promotional campaign. At the same time few of the team members wanted to attract young generations through ‘style’. Nokia did not link up with the environment so we dropped that one. It was hard to decide between the remaining two so we thought of coming up with an exciting new concept. A joint venture of adidas and vespa i.e. vespa hybrid scooters equipped with adidas accessories (helmets, gloves, covers of accelerator and brake controls etc.). Adidas had dedicated a small area at the adidas store for the display of new vespa hybrid vehicles. The idea incorporates both the environment friendly qualities of vespa hybrid scooters and the style of adidas in it. In the promotional campaign, we had to highlight the attributes of both the products and somehow link up the two. The next step was to devise a strategy to introduce the product to the customers and grab their attention. The idea was to start off with a few punch lines that can serve as teasers for the people that enter the Oxford Street where the adidas store is located. Businessdictionary.com states (n.d.) that ‘purpose of teasers is to arouse widespread attention, and build excitement and expectations through consumer curiosity. For teaser ads to succeed, they must be widely publicized’. Along with the teasers, two or more printed ads were also to be displayed along the walkways. The printed ads would have stylish images of vespa scooters with drivers wearing adidas accessories highlighted using proper colour schemes. We also decided to put up video ads at a place in the street which was easily visible to all the visitors roaming around in Oxford Street. With these advertisements in place, visitors would be attracted towards the adidas store to have a look at this new product on display. Within the store, the posters will tell the visitors that new hybrid vespa scooters consume 20% less fuel and

Calculate and interpret financial ratios from financial statements Essay

Calculate and interpret financial ratios from financial statements - Essay Example In addition, you can use these ratios to compare the performance of your company against that of your competitors or other members of your industry. (Alex Auerbach) When you take profit before tax or interest (EBIT) and divide it by the difference between total assets and current liabilities, you can get a financial ratio known as return on capital employed ratio or ROCE. It is a ratio that shows the companys capital investments’ profitability and efficiency. The ROCE ratio is a measure of how well a company is using capital to generate income. A high ROCE is a sign or a successful growth company and indicates that a larger mass of proceeds can be reinvested to gain more profit. However; one year ROCE evaluation should not be the basis for reinvesting. Investors should look closely on the trend over several years to have consistency. A sudden decline in ROCE signals a loss of competitive advantage. Asset Turnover Ratio specifies the connection between assets and revenue (Revenue/Total assets). It gauges a company’s efficiency in using its resources in making sales. A higher asset Turnover is better. It also specifies pricing strategy: companies with low profit margins are inclined to have high asset turnover, whereas those with high profit margins tend to have low asset turnover. This ratio is important to settle on the amount of sales that are produced from each dollar of assets. To evaluate a companys operational efficiency, return on sales ratio is used. ROS is also recognized as a company’s â€Å"operating profit margin". It is calculated using this formula: Net Income before interest and tax divided by sales. Investopedia says â€Å"This measure is helpful to management, providing insight into how much profit is being produced per dollar of sales. As with many ratios, it is best to compare a companys ROS over time to look for trends, and compare it to other companies in the industry. An increasing ROS indicates the